SACA Cultural Event Graphics
A year of cultural programming made visual — Holi's festival-of-colors poster and photo recaps, the Diwali promo series with its engraved-illustration motif, Diya painting night, and the Utsav performers call.
Overview
The South Asian Cultural Alliance's calendar runs on its cultural anchors — Holi, Diwali, Utsav. As SACA's Public Relations Chair (2024–25), I gave each event its own visual identity: saturated color-throw photography for Holi, an engraved-illustration deity motif on deep maroon for Diwali, hand-drawn warmth for the community nights. The constraint was consistency within an event and contrast between them, so each one felt like its own moment in the feed.
Holi — festival of colors
Diwali
An engraved-illustration motif carried across the promo series, the performer call, the hype meeting, and Diya painting night — one identity, five touchpoints.
Utsav
