SACA Community & Brand Graphics
The week-to-week visual identity of a 200+ member cultural org — a merch drop, the full board-reveal and senior-spotlight card systems, programs and office-hours graphics, socials and photo recaps, and the door tag on the SACA office itself.
Overview
Beyond the marquee events, a student org lives or dies on its weekly cadence — meetings, office hours, elections, recaps. This is the connective tissue: graphics that kept the South Asian Cultural Alliance legible and present in the feed all year, plus the physical touchpoints (merch, the office door tag) that carried the brand off-screen. As Public Relations Chair I ran this system end to end, using post analytics to tune formats and cadence — the account grew past 1,000 followers over the season. SACA operates out of UO's Multicultural Center — the same community the MCC Scheduler was built for.
Merch drop
The 2024–25 drop, anchored on a member-designed lotus mark (design-contest winner), announced and mocked up for the feed.
The board reveal
A nine-slide carousel introducing the 2024–25 board — one card template (fav South Asian movie + song per member) that made every reveal consistent and each one personal.
Senior spotlights
The graduating-class series — a full seven-slide feature plus the season send-off.
Programs & ops
The graphics that keep an org running — schedules, office hours, elections, and the career workshop.
Socials & recaps
Meetings, collabs, and the photo recaps that close the loop after every event.
Off-screen
